diff --git a/layouts/partials/hero/basic.html b/layouts/partials/hero/basic.html
index 76d441c6..53127cdf 100644
--- a/layouts/partials/hero/basic.html
+++ b/layouts/partials/hero/basic.html
@@ -45,7 +45,7 @@
   <div class="overflow-hidden h-36 md:h-56 lg:h-72">
     <img
       src="{{ . }}"
-      alt=""
+      alt="{{ with $.Params.featureimagealt }}{{ . }}{{ else }}{{ with $.Title }}Featured image for {{ . }}{{ else }}Featured image{{ end }}{{ end }}"
       loading="eager"
       decoding="async"
       fetchpriority="high"